Email Subscription widget helps you to keep your visitors up-to-date with your new posts. Whenever you publish a new post, then your visitors (who subscribed to your blog) will get Email automatically about your posts content. Email subscription and newsletter is important to keep your followers alerted. It is the advanced form of feed subscription. If email subscription is available in your feed, the people prefer to subscribe to email rather than downloading the feed reader. Email subscription and newsletter service help your visitors to be updated with your posts rather than visiting each and every time unnecessarily.
Table of Contents
- 1 Email Subscription and Newsletter for WordPress
- 2 Email Subscription and Newsletter for Blogger
- 3 Add Email subscription service
- 4 Prefer Premium Email subscription service
- 5 Benefits of Premium Service
- 6 Increase Traffic with Email subscribers
- 7 Others are Reading
Email Subscription and Newsletter for WordPress
Jetpack plugin gives you the facility of email subscription on your self-hosted WordPress blog. But you should have wordpress.com account to connect with your jetpack plugin. Jetpack also provide follow up comments and posts on your blog. But its disadvantage is that you can’t have your own template which won’t increase your click through rate.
Email Subscription and Newsletter for Blogger
On the Google Blogger Platform, you can have Email subscription and newsletter service using Feedburner which is totally free. It is a product by Google. Feedburner shows Stat about your subscriber.There are many more advantages of Feedburner but we will be discussing email subscription only. You can use feed subscription on self-hosted WordPress using different plugins.
Here we only discuss on how to use email subscription and newsletter with Feedburner in detail and add it on Blogger platform.
Knowing about RSS
RSS is the abbreviation form of Really Simple Syndication. It is your post content in XML plain-text format. Most of the blogging platform have built in RSS feed. It contains the frequently updated information which contains headlines, audios, videos, etc. and includes summarized text and metadata (published date, author name, etc) too. Latest post will be updated in RSS feed. Since latest post exists in RSS feed, visitors who subscribe to your RSS feed will automatically be informed.
It removes the limitation of manually checking the website for New update or new posts. Some browser like Safari has the reading list which reads the RSS feed. If you are subscribed to the RSS feed then the newly updated post will appear on the reading list. There are many applications like Leaf, which reads the RSS feed that give you notification as well. Those applications are termed as RSS reader, aggregator, or feed reader which can be web-based, mobile-based or notification based. The feed reader checks the websites on regular basis.
What is Feedburner?
It provides many services to manage the feed like keep the track of traffic. Feedburner keeps the record, how many visitors are subscribed to your feed. It also keeps the record of email subscription. Feed burner provides a custom RSS feed management tool for bloggers. It also provides facility like blog posts socialization. You can publicize your feed in more modernize form and optimize your feed. In simple language, Feedburner manages the RSS feeds and tracks usage of the subscribers. Email subscription is the facility provided by Feedburner.
Add Email subscription service
Follow the below steps to add email subscription form.
- Signing for Feedburner
Login to Feedburner (Gmail account is required). Type the blog address and click next.
Select RSS and press next
Type feed address, the feed address must be unique and click next. Remember your feed address name, your feed address is the username.
- Activating Email Subscription
Since email subscription is one of the services offered by Feedburner. So you have to manually activate email subscription. Click on Publicize, then email subscription and then activate it.
Adding Subscribe form on blogger
Go to your blogger >> layout >> Click on Add a gadget (on sidebar or footer as your wish). After clicking Add a gadget, a new pop-up window will appear and look for Follow by Email and click on it.
After clicking on follow by email, type your feed address on Feedburner URL and click on save.
Prefer Premium Email subscription service
You can facilitate your visitors to subscribe to your subscriber list but what if your visitors won’t get the update of your blog posts. They might not like the template of the email update you have sent to them and might get annoyed from your email template. If your subscriber doesn’t like the email template, then they won’t visit your website through the email you sent them. Which decreases your email click through rate.
On the Free Subscription service, list management and tracking are difficult. You won’t get support from the free subscription service. You don’t have the choice to choose your email template.
Benefits of Premium Service
Premium Email subscription has lot benefits, after all, you have paid for it. So the services offered are numerous. With Premium Service you can have your own template, customize it, accurate tracking and monitoring and customer support as well. Provide the update of your blog posts automatically or scheduled to your subscribers. The management of subscribers list is very easy.
Increase Traffic with Email subscribers
You got the email subscription service but without using it in a right way, you can’t grow subscribers. Your visitors won’t subscribe on the first visit. Your visitors might not get the idea to subscribe to your website. You can’t grow subscribers with only the services. Different methods are used to let the visitors subscribe to your website. The magic is done by dynamic forms, by letting the visitors subscribe to email.
Actually, you have to know how your visitors interact with your page and when should you offer them to subscribe to your page. For this purpose, you have to integrate your email subscription services with the form. OptinMonster provides the service, how your visitors interact with your website on their first visit. If they simply visit and leave, then OptinMonster triggers them to subscribe to your website. They show the subscription form on exit and just before visitors leave the page. You can convert your visitors into subscribers easily. They have many form templates so that you can use it according to your theme. They use Exit Intent® Technology to grow your subscriber list. It’s a great email marketing tool.