We know Google is the giant Search engine and about 70% of total internet user use Google search engine. Of course, on your website too, most of the traffic to your website will be from Google. Google keeps changing SEO ranking process, however, with Google SEO tools you can optimize your website and SEO check your website whether your website is ready for Google or not.
Google SEO tools are not only for Google search, the process for other search engine is also similar to Google search engine. No bloggers become successful without optimizing their website and it becomes too expensive if you use all premium SEO tools. If you can get SEO tools free of cost then, why should you use premium SEO tools? Premium SEO tools are also necessary but for basic SEO check of your website, Google SEO tools are enough for your website optimization.
Table of Contents
- 1 Why Google SEO tools?
- 2 Google Search Console
- 3 Google Adwords Keyword Planner Tool
- 4 Google Trends
- 5 Google Alerts
- 6 Google Analytics
- 7 Mobile Friendly Test
- 8 Think with Google
- 9 PageSpeed Insights
- 10 Google.com Search Suggestion
- 11 Structures data testing tool
- 12 Final Words about Google SEO Tools
Why Google SEO tools?
It is necessary to understand what SEO is before you use SEO tools. Google SEO tools just increase the process of ranking your website on Google search result. You should know what factors determine the SEO ranking of your website and you will get the ideas from Google SEO tools. It helps you to analyze your site as well as SEO check your website.
It gives you the good knowledge of how people interact with your website, most ranked keywords on your website, information about your website, etc. You can find out where you are lagging behind in ranking your blog or website on the Search engine. Here is a list of top 10 Google SEO tools which is free to use.
It is a webmaster tool to get your page indexed and many more features to control over it. Google Search console is (formally known as Webmaster tools) is a powerful tool for controlling your results about your website in Google Search Engine. It helps to monitor and maintain your site’s presence in the Google Search results. It is one of the most used and best SEO tools for any bloggers or website owners.
What actually Google Search Console do is it indexed your every page, finds out the crawl error, not found URLs, etc. It also shows which keywords you are getting traffic to your blog. If you want to remove any indexed page from the google result, you are allowed to do. Moreover, you have a robots.txt tester, crawling the content on your blog, manual actions, links to your site, etc. Analytics on Google search Console is very easy to understand.
Everything is free here. You must be website owner (for verification purpose) in order to submit your website to Google Search Console. You can check out whether your website is indexed or crawl by Google or not. Just type “site:websiteaddress” in Google search box.
Google Adwords actually is an online advertising service by Google. It is used by advertisers. But you can take advantage of it. Inside Adwords, you can find out Keyword Planner Tool where you can analyze any keywords used mostly. Remember that competition shown in the below pic doesn’t mean that it is the competition of keywords between website, its a competition between bidders on Adwords by advertisers.
Keywords are the phrase, word or words, sentence typed in Google search box to get the relevant result. The search is done based on the keywords. You need to include the keyword in your blog in order to get traffic from Search Engine. On Adwords, we do the research about keywords used and which keyword to include on the blog to get SEO ranking and as a result, grab visitors from search engine.
You typed a keyword in the keyword planner, you will get lots of keywords by relevance. It means that keyword you have typed is similar to other keywords shown. Now analyze the keywords, which has more monthly searches. You can make note of similar keywords and include in the content of your blog or website. Focus on the keyword which is typed by the visitors on Google Search engine so you can get to them. Simply you have to note the keywords and average monthly searches. In this way, you can use Google Adwords in improving SEO of your blog or website.
Google Trends belongs to the trending topic in the Google search engines. Besides searching for the manual keywords on Adwords, you can find out the hot topic and write something more interesting and more facts about it. Google trends are available on every topic so you can find out your niche to have the content. Never ignore your content, the content is the king of your blog.
You can get the topic based on location, category, time interval, product based (web search, youtube search, etc). Google trends help a lot in SEO ranking because you can find out the trending keywords with their rise and fall. One can predict the topic to write on from Google Trends.
Google Trends is not enough in tracking the trending topics. Its boring to visit time to time Google Trend and you won’t get time to visit Google Trends every time to check out whether there is any new trending. Google alerts gonna help you to get alert to every single new topic on select topics. It doesn’t mean that Google Alerts and Google Trends are same. I am talking in the sense that, the news becomes trending after the certain period. Every Google Alerts won’t be trending topics. You have to decide yourself which content will get more hit.
Using Google Alerts you will have your eye on every topic whether its trending or not and get a chance to write rich content about the topics. You will get updates by email. The alert could be more than usual which will be irritating, thus you have the option choosing the frequency of getting emails, region based, language-based as well.
The great thing about Google Alerts is you won’t be informed by email only. You have the choice of RSS feed as well which will be more efficient. The RSS feed will be showing the topics rather than whole content and you can open it manually on interesting topics. You will be getting latest updates with Google Alerts, one of the best Google SEO tools.
Google Analytics is the free service by Google which helps you to track and keep the record of every behavior of your visitors on your blog. You can get analytics service on Search console but Google analytics is far more advanced than that. You can get each and every record of the visitors including real-time tracking as well. It will be easier to find out why the visitors come to your blog and what do they want if you dig detail in Google analytics.
You can get information about the incoming link whether it is legit or spam so you can be aware of scam visitors. Visitors is the main purpose of blogging but what if you get spam visitors, Google will definitely spam your website. Also, Google analytics data is helpful if you get banned from different monetization programmes or if you are marked as spam on search engines. Google Analytics is also included in Google SEO tools because it helps us to understand what topic you should focus on. Moreover, you can get the information on Adsense earning based on keywords if your Adsense is connected with Analytics.
To improve user experience, Google analytics data is best for experimenting. If you are not using Google analytics, then you are not trying to understand your visitors and you’re behind the competition in the related niche.
Mobile Friendly Test gonna show you how your site is showing on mobile phones. If your website is well optimized for mobile then, you can attract more visitors to your blog. In some countries, the number of the smartphone has surpassed the number of the personal computer. If your site is not mobile ready you are losing your traffic. You can use AMP to make your blog mobile friendly. Test your AMP ready blog with Google SEO tools.
You can use Mobile ready templates. If you are using WordPress CMS, you can use Genesis theme which is the best theme available and is Mobile friendly with good speed score. Always use responsive themes so that your blog or website will be displayed correctly on each and every device.
Google Offers free mobile test for the website. There is more smartphone user than desktop user for the usage of internet. It is necessary to find out whether your blog is optimized for mobile or not. Most of the visitors are from the smartphone so your blog should be made in such a way that it is as quick as on desktop site. You can use think with Google tools to find out the speed score on the smartphone browser as well.
Think with Google gonna give you the result of how many visitors you are loosing due to mobile speed. Speed is the also one of the main factors of SEO ranking on website optimization. People will leave your blog if your blog is too slow to load. Think with Google will tell what is slowing down your blog.
PageSpeed Insights is also speed checking tool for blogs and website. Speed matters a lot on the blog. PageSpeed Insights will give you the speed result for both mobile and desktop and suggest you where you need for the improvement. Google has taken the speed of website for search ranking algorithm. If your website or blog is slow in loading, then visitors gonna leave your website immediately thus, you can get more conversion on your blogs. Page Speed Insights will give you speed optimization suggestion for speeding up your website.
Google.com Search Suggestion
One of the best things I like about Google Search box, it shows suggestion based on our typed keywords. You won’t believe that these keywords goona help you a lot in choosing the keywords for your blog content. But it shows the suggestions based on your web history so, it is better to open the private browser to find out the suggestion based on your location, language, and trends. If you wanna get long tail keywords that include your words then you can simply write “____ keyword _____” (ignore the double quotes).
Google auto-suggestion or autocomplete works on the basis that how people searches and definitely if you include such keywords, you will get success in SEO ranking. Remember that keywords are not every for SEO ranking. Your content should have enough links, content that focuses the title of the content. It is one of my best Google SEO tools.
The reason I am including Structures data testing tool in Google SEO tools is to check whether you blog or website have any type of schema errors or not. If you want to make rich snippet to your content, then this tool will check whether you are right on your way or not. Rich snippet will increase clicks to your blog. There are different types of snippet. Event snippet, sitelinks, Review snippet, featured snippet, etc.
Search engine will understand your page better with rich snippet.
Final Words about Google SEO Tools
Using every Google SEO Tools doesn’t mean that your website or blog will be ranked instantly. If your content is good enough for the visitors and meaning full then, Google will itself rank your blog or website. If you are using Google SEO tools correctly, then you are optimizing your website for search engine. You are going in the right path of SEO checking.
Since Google SEO tools are free, Use it and take the benefit of it. It helps a lot in improving SEO of your website. If you use Https (secured site), then it is also a positive part in improving the SEO.